Innamo

Fall in love with Italy. Again, or for the very first time.

Bespoke luxury Italian travel, curated

Innamo curates bespoke luxury Italian travel. Because some trips just need to be right.

Our name comes from the Italian innamorata — a woman in love. Our founder has spent twenty years falling in love with Italy: its wines, its architecture, its countryside, its sea-swept cliffs.

Whether you’re planning a honeymoon, an anniversary, a milestone birthday, or any other journey through Italy that just needs to be… right… you deserve to see it at its very best. Not from a brochure. Not from an AI recommendation. From the inside.

Where We Take You

From Italy’s great art cities to the wild coves of Sardinia and the sun-drenched baroque of Sicily — and everywhere in between. There is no part of Italy we won’t be delighted to help you fall in love with.

Florence and Tuscany
Florence & TuscanyFirenze & Toscana
Rome
RomeRoma
Venice
VeniceVenezia
Siena
SienaToscana
Cinque Terre and Portofino
Cinque Terre & PortofinoLiguria
Amalfi Coast and Capri
Amalfi Coast & CapriCampania
Lake Como and the Italian Lakes
Lake Como & the Italian LakesLombardia
Sardinia
SardiniaSardegna
Sicily
SicilySicilia

Our Services

Three ways to travel with us

I
Il Percorso
The Route

We plan, you go. A fully bespoke itinerary personally curated for your Italy: hotels recommended, restaurants chosen, experiences mapped. You book everything yourself, guided by Innamo’s insider expertise.

A curation fee applies.

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II
Il Soggiorno
The Stay

Everything in Il Percorso, plus we book your hotels directly, unlocking exclusive perks, Virtuoso upgrades, and preferred rates unavailable elsewhere. On request, we can also secure restaurant reservations at the places worth going to.

Hotel bookings are always complimentary. A curation fee applies for itinerary planning and any non-hotel arrangements.

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III
L’Esperienza
The Experience

Your Italy, completely taken care of. We begin with you: your tastes, your wishes, your particular Italian dream. From there, we handle everything: hotels, restaurants, transfers, private experiences, tickets, and every last detail in between. It is a partnership, guided by our knowledge, shaped entirely around you. You simply arrive, and fall in love.

Hotel bookings are always complimentary. A curation fee applies for itinerary planning and any non-hotel arrangements.

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The case for booking with us

Why book with Innamo

Our personal relationships with the finest hotels in Italy mean our clients are treated as VIP guests before they have even arrived. We consistently secure the best rooms at the most celebrated properties, often for less than the advertised price. Upgrades, additional perks, and exclusive access tend to follow.

We bring Italy’s most discerning travellers to the hotels that care most about them. The relationship goes both ways, and our guests feel it.

You could spend weeks researching, comparing, and negotiating. Your time is worth considerably more than that. Hand it to us, and we will hand you Italy at its very best: the right price, the right room, and access that simply cannot be booked online.

“I cannot think of a better person to book an Italian holiday with. Nesse’s love of this country is infectious and her knowledge of it second to none. Every recommendation she has ever made has been absolutely perfect. I now send anyone I know who wants a truly special trip straight to her.”

Naomi, New York City

In partnership with HerSpace London

Wine & Wellness Retreat

A luxury escape to the Tuscan hills: Pilates meets Pinot Grigio, relaxation meets exploration. Come and fall in love with Italy, and with yourself, all over again.

9 to 14 May 2027

Find out more
Nesse at her wedding in Florence

The Founder

Twenty years of Italy.
Not touring it. Living inside it.

It started with wine. Years spent working in the Italian wine trade brought me back to Italy again and again, to its producers, its tables, its rhythms, until the country stopped feeling like somewhere I visited and started feeling like somewhere I belonged. I eventually got married in Florence, in the centre of the city I love most, because there was nowhere else I could imagine it happening. That relationship, specific, personal, built over decades, is what Innamo is made of.

I know which Florentine trattoria the locals actually eat in, and which ones they quietly avoid. I know the Sicilian masseria that looks extraordinary in photographs and delivers on every one of them. I know the Val d’Orcia in autumn, the Amalfi Coast before the season, and the parts of Puglia that don’t yet have a gift shop.

Not every recommendation comes from me personally. Italy is large, and I’m honest about that. The places I haven’t experienced myself are covered by a small circle of trusted local contacts I’ve spent years cultivating. What every recommendation shares is the same standard: it has to be worth your time.

Innamo exists because the Italy most people visit and the Italy worth visiting are not always the same place. Closing that gap is my job, and my genuine pleasure.

Nesse

Tell us about your
Italian dream.

We will be in touch within 48 hours

Or message Nesse directly on WhatsApp

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